Updated Ford Explorer SUV to Debut at the LA Auto Show

October 30, 2014

Ford Motor Co. announced on Wednesday that it will be introducing the next generation of its Ford Explorer brand at the Los Angeles Auto Show on November 19. The updated SUV model will be available to the North American market next year.

The folks at Ford are mum about the exact upgrades that can be expected from the new Explorer, except that it will be receiving additional driver-assist technology as well as fresh styling. As the company’s vice president of global marketing Jim Farley noted in a press release, the new Explorer will remain as the perfect family adventure SUV that America first fell in love with.

A refreshed version of the Explorer will greatly benefit Ford’s bottom line, considering that SUVs and crossovers are among the best-selling vehicles worldwide. In fact, SUVs accounted for 23 percent of the Dearborn, Michigan-based automaker’s global sales last year, 17 percent higher than the previous year. The company projects that such figure will further increase to 29 percent by 2020.

The Explorer, which can accommodate seven, is a part of Ford’s SUV lineup that also includes the Edge, Escape and Expedition. According to Jake Fisher, Consumer Reports’ automotive test director, the current model of the Explorer, which debuted four years ago, would benefit from some upgrades, particularly in the areas of visibility and cabin spaciousness where it lags behind its competitors in the mid-size SUV segment. He also added that Ford should also consider upgrading the Explorer’s engine as well as fuel economy.

Since its debut in 1990, 7 million units of the Explorer have been sold in the consumer market. According to Ford, it is the top-selling SUV in the US for about 25 years.

Photo credit: media.ford.com

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