Jaguar recently confirmed that it will end production of its sporty XK model lineup this summer. “We can confirm that the Jaguar XK will cease production during Summer 2014. This decision forms part of our wider strategic vision and product planning cycle,” a Jaguar spokesman said.
The decision to cease the production of the XK was attributed to the huge success of the F-Type. According to analysts, the popularity of the F-Type had resulted in the considerable decline of XK sales.
The company’s spokesman said, “The Jaguar XK has been the company’s sporting GT flagship vehicle since its introduction in 2006 and has sold more than 54,000 cars globally.” The XK Coupe and Convertible models may have done well in the past eight years, but its volume numbers have dwindled after the launch of the less expensive F-Type Roadster.
The Jaguar XK had two versions. The first one was designed as a replacement to the XJS. The second generation XK was designed by Jaguar’s current design director Ian Callum, which reflects Callum’s former work at Aston Martin. The second version of the XK, which was the first vehicle created by Callum for Jaguar, boasted a more modern design.
2015 will be the last model year for the XK, and as per Jaguar’s spokesman, “there isn’t an immediate successor to the XK.” However, European bureau chief Georg Kacher suggested that a bigger, upmarket replacement may be launched by 2017. This replacement is speculated to be the XR Gran Turismo, which will be built on an elongated Jaguar F-Type platform and may feature a V-6 powertrain.
Jaguar is clearly not in hurry to replace XK, especially since its pricing and that of the F-Type is fairly close. In fact, it may be the main factor in the XK’s decline in sales. The F-Type sold 2,250 units in just eight months in 2013 while XK only had 1,346 units sold in the U.S. for the entire year. The XK and the F-Type are also quite similar in terms of performance.
The automaker implied that the move to phase out the second-generation XK lineup is so they can focus on its core models. One thing that the automaker is surely focusing on is its F-Type line. The Roadster will soon be accompanied by the F-Type Coupe, which will be introduced this spring. More F-Type models are expected to be rolled out in the future.
Jaguar recently debuted its latest car in the Geneva Motor Show—the XE. The Jaguar XE is the first all-aluminum vehicle to debut in the premium compact sedan sector, and will be competing against the BMW 3 Series. The car is also the first to have Jaguar’s new British-made 2.0-liter four-cylinder turbo petrol and diesel engines. This is the first in Jaguar’s family of Ingenium engines. The XE is expected to arrive in Europe in 2015 and the U.S. in 2016.
Meanwhile, Jaguar will come out with an SUV designed after the C-X17 crossover concept that will have the same aluminum chassis as the XE. This will debut in the U.S. in 2016.