General Motors Co. has a treat in store for teachers and other members of the education community planning to buy or lease a vehicle in the near future. The Detroit automaker announced on Tuesday its GM Educator Discount program, which offers significant discounts on the purchase or lease of almost all GM vehicles.
Those eligible for the GM Educator Discount program are teachers and other current employees of public schools, private schools, colleges and universities in the United States. However, spouses and children of school employees may also participate, as long as the children are under 21 years of age or full-time students under 25 years of age.
The program offers considerable discounts on 2014 and 2015 cars, crossovers, SUVs and light-duty trucks from GM’s Chevrolet, Buick and GMC brands. However, the 2014 Chevrolet Camaro Z/28 and Spark EV are exempted from the program. All Cadillac models are also not eligible.
Interested school employees can combine the GM Educator Discount program discount with other current offers, such as bonus cash. The program’s website posted the combined discounts that may be subtracted from the vehicles’ sticker prices. For instance, the 2014 Chevrolet Cruze comes with a combined discount of $2,597, the 2014 Buick Regal with $2,487 and the 2014 GMC Terrain with $3,623.
Eligible participants may buy or lease a total of two vehicles under the GM Educator Discount program, which runs from July 1 through January 2, 2015.
The discounts offered to the education community through the program are similar to the discounts that GM offers to its suppliers. The automaker allows its suppliers to purchase its vehicles for the dealer invoice price plus shipping and a $150 program fee.
It must be noted that GM dealerships have the option not to participate in the Educator Discount program.
In a statement, Linda Stouffer of GM’s Vehicle Purchase Programs said that the company values the contribution of teachers and other school employees in society and that the GM Educator Discount program is the company’s way of expressing its support and appreciation.
GM is also supporting the National Education Association by being an exhibitor in the two-day 2014 NEA Expo held at the Colorado Convention Center in Denver.
This is not the first time GM has offered such promotions. The largest U.S. automaker has a number of programs that cater to specific groups, including active-duty military personnel. GM has also expanded the scope of eligibility, offering discounts to relatives of participants.
Photo credit: chevrolet.com