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Detroit Automakers Scramble to Offer Jimmy Fallon a Truck

March 10, 2014

A regular person in need of a pickup truck would have to go find it himself, but it was recently proven that a celebrity in need of the same vehicle does not have to. In the case of Jimmy Fallon, he did not need to do much at all. The new host of “ The Tonight Show” simply said he wanted a pickup truck and Detroit automakers scrambled to offer him one.

On Wednesday’s show, Fallon mentioned he wanted to buy a pickup truck that he could transport his young daughter in but admitted he did not know much about trucks. He hoped to get help from his stage band, The Roots, and asked if any of the members drove a truck. None did, so he turned to the audience for suggestions.

One audience member suggested the Ford F-150. What happened next paved the way for the rest of the show’s running gag: the host asked how big the truck was and the response was ‘big enough.’

Fallon’s truck inquiry became a great opportunity for three Detroit automakers to market their trucks. Mere minutes after the ‘big enough’ comment was stated, Ford took to Twitter to give the late-night host their suggestion: the 2015 F-150 King Ranch. Chevrolet was next, tweeting on Thursday morning that the “Silverado would look nice” in Fallon’s driveway.

Ford and Chevrolet successfully managed to get Fallon’s attention through Twitter, but their pitches were no match for Ram’s. Ram did not only offer a suggestion for a pickup truck; the company delivered one outside 30 Rockefeller Center in New York, where “The Tonight Show” studio is located.

The parked truck was a silver fully loaded, Hemi-powered 2014 Ram 1500 Laramie Limited with a Rambox. On the back of the truck was a sign that read, “Big enough, Jimmy? Test it out.” The picture of the truck with the sign was posted on Twitter, along with the suggestion that Fallon and his daughter take the truck for a ride.

Ram seemed more eager than the two other automakers to get Fallon behind the wheel of one of their trucks. Fallon expressed his desire to purchase the truck himself and said that he did not want one given to him. The Chrysler Group brand responded by saying that it would donate the sticker price to the charity of Fallon’s choice if he chose the Ram 1500.

The truck discussion continued on Thursday night, where Fallon acknowledged the offers. The host said he had narrowed down his options to 12 vehicles. He confirmed that he was also considering non-domestic brands, thinking about getting a Nissan, GMC or a Toyota Tundra.

As for the Ram pickup parked outside 30 Rock, Fallon did not take it for a test drive. Instead, he sent Roots member MC Tariq “Black Thought” Trotter—who owned a Mini Cooper—to test drive the truck.

The pickup most recommended by Fallon’s Twitter followers is the Ford F-150. The only problem is that the vehicle that the Ford marketing team suggested to Fallon is not yet available to the public. The newest King Ranch will not be built until after a few months.

Photo credit: Abdullah AlBargan/ Flickr/ CC BY-ND

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