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BMW Leads February Luxury Sales Race, Follows Audi Overall

March 11, 2015
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BMW was again the bestselling luxury auto brand in February after being outsold by German rivals in January. However, the brand trails behind Volkswagen AG’s Audi in overall sales.

The BMW brand’s global sales totaled 131,416 vehicles last month, up 5.2 percent over the previous year. BMW said on Tuesday that the marque had its best February ever thanks to strong sales of models such as the X4 crossover, X5 large SUV and the 2 Series minivan. The automaker’s namesake brand sold 4,040 examples of the X4. It sold 12,916 X5 units, a 46 percent increase compared to the same month in 2014. It also delivered 7,302 examples of the minivan.

BMW’s i series were also a hit with buyers. Sales of BMW i vehicles totaled 2,165 units in February, with the i3 city car accounting for 1,824 units and the i8 plug-in hybrid sports car accounting for 341 units.

Audi, the sales leader in January, again outsold Daimler AG’s Mercedes-Benz. Sales of the Four Rings brand went up 4.2 percent to 122,550 vehicles in February. The Ingolstadt-based marque also set a new February record due to robust demand for the refreshed A6 sedan and the A3 compact series. Deliveries of the full-size A6 jumped 10.8 percent to 20,650, while those for the A3 family soared 47.4 percent to about 28,850. The A3 was particularly popular in the United States last month—11,455 U.S. buyers brought home the compact sedan, a 5.3 increase over the previous year.

Meanwhile, Mercedes-Benz sales climbed 14.6 percent to 120,270 vehicles, allowing Daimler’s premium division to also have a new February sales record. The sales growth was fueled by strong demand for the C-Class models and the brand’s SUVs, among others. The C-Class Estate and sedan posted a 66.6 percent increase in sales volume last month. Sales of Mercedes-Benz SUVs rose 31.1 percent, with the G-Class leading the pack. Sales of the model went up 17.6 percent.

The BMW brand may have reclaimed its sales crown in February, but it is not the champion in overall sales. In the first two months of 2015, Audi is in the lead with 260,250 vehicles sold. BMW is currently in second place with 255,981 vehicles sold. Mercedes-Benz is the number three bestselling luxury auto brand with 246,135 deliveries so far.

Both Audi and Mercedes-Benz are determined to overtake BMW as the highest volume luxury vehicle manufacturer in the world. BMW has held the crown since 2005. 2014 ended with Audi at number two and Mercedes-Benz in number three.

Photo credit: Björn Láczay/ Flickr/ CC BY-SA

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